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J3 MANAGEMENT GROUP

BRAND KIT

Assets & Guidelines for Maintaining J3's Brand Integrity

APPROVED
LOGOS

Stack of Tires

COLOR CODES (HEX)

#31677E

#FFFFFF

#EFEBE2

#01516A

#649CB3

#F3BB32

#F5DA96

#F6F4E9

[Montserrat]

[Lato]

FONT
FAMILIES

TreadDeep Hoodie (11 x 8.5 in) (3000 x 2000 px)-2.png

TONE

  • Elevated, yet Accessible - Reflecting the Vibe of the Founders (Lora + Karla)

  • Diverse: Black, BIPOC, Woman

  • Flexing Subject Matter Expertise

  • Geo Vibe: ATL

  • Innovative and Tech-Forward

  • Fun-Loving and Sincere

  • People First​​​

DEPICTIONS

  • Never portrayed as whimsical 

  • Never showing anything above Lora nor Karla's heads when in pics.

  • Objects may be contained in orbs, outlines, or other shapes.

  • J3's people are not to be contained within images.

  • The acronym "J3MG" is only reserved for informal speech, hashtags, cultural portrayal, or swag​.

ASSOCIATED TAGS (#)

fleetmanagement

compliance

tagandtitle

trucking

blackfleetpros

blackbusiness

womeninbusiness

womeninfleet

J3MG

uptime

mobility

transportation

vehicleregistration

dmv

datadriven

fleet

For clarification on any of the above guidelines or to request J3 Management Group assets, email us at partnership@j3mgmtgroup.com

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