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J3 MANAGEMENT GROUP
BRAND KIT
Assets & Guidelines for Maintaining J3's Brand Integrity
APPROVED
LOGOS









COLOR CODES (HEX)
#31677E
#FFFFFF
#EFEBE2
#01516A
#649CB3
#F3BB32
#F5DA96
#F6F4E9
[Montserrat]
[Lato]
FONT
FAMILIES

TONE
-
Elevated, yet Accessible - Reflecting the Vibe of the Founders (Lora + Karla)
-
Diverse: Black, BIPOC, Woman
-
Flexing Subject Matter Expertise
-
Geo Vibe: ATL
-
Innovative and Tech-Forward
-
Fun-Loving and Sincere
-
People-First
DEPICTIONS
-
Never portrayed as whimsical
-
Never showing anything above Lora nor Karla's heads when in pics.
-
Objects may be contained in orbs, outlines, or other shapes.
-
J3's people are not to be contained within images.
-
The acronym "J3MG" is only reserved for informal speech, hashtags, cultural portrayal, or swag.
ASSOCIATED TAGS (#)
fleetmanagement
compliance
tagandtitle
trucking
blackfleetpros
blackbusiness
womeninbusiness
womeninfleet
J3MG
uptime
mobility
transportation
vehicleregistration
dmv
datadriven
fleet
For clarification on any of the above guidelines or to request J3 Management Group assets, email us at partnership@j3mgmtgroup.com
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